“Pretty Little Liars” Season 5 Mid-Season Finale Marketing Campaign
Freeform Branding & Design
Design and Art Direction, 2014
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Led design and art direction for a social media concept supporting the “Pretty Little Liars” Season 5 finale, one of Freeform’s highest-rated series, averaging millions of viewers per episode and consistently ranking as a top social TV show during its run. The campaign translated fan-driven suspense and mystery into bold, shareable visuals, generating momentum around the finale and directly inspiring the show’s on-air interstitial campaign, extending the social concept across broadcast touchpoints and reinforcing “Pretty Little Liars”’ cultural dominance both on screen and across social platforms which helped boost it to being voted “The Most Social Show” by Forbes and Variety in 2016.