Freeform
From 2014–2020, I worked as an in-house designer at Freeform (fka ABC Family), creating and art-directing social content across multiple high-visibility brand and series accounts for the network’s most culturally relevant shows. My work supported major tentpole moments, including the Pretty Little Liars Season 5 finale—one of television’s top social shows, averaging millions of viewers per episode, where a social-first concept I designed went on to inspire the on-air interstitial campaign—as well as the Season 1 launch of Motherland: Fort Salem, where I produced 20+ platform-specific assets to support premiere-week and episodic promotion. Across projects, I translated narrative themes into shareable, brand-aligned visuals, delivering high-volume creative on fast broadcast timelines while contributing to sustained audience engagement and network-wide social growth.
